Email Marketing is one of the traditional online marketing methods and it has been enabling people around the world to achieve their marketing goals in an easy way. This fact also explains the competition in the email marketing sector. With a stiff competition in all the areas of business, every company tries to win more customers and well wishers through email marketing which results in the overloading of the accounts of the users with emails containing offers, schemes, lucky draws etc.
Most of the people get irritated from the large number of marketing emails that they receive and after some time they do not even bother to read them and simply put them in trash. This creates a challenge for the email marketing services as they need to create unique, attractive and personalized email marketing campaigns to draw the attention of the users.
There are two parts of the email marketing campaigns.
The first is the personalization. This requires a vast amount of research because the interests, age, preferences and other such basic information about the email user should to be collected so that the blueprint of the personalized email content can be created. For example, a shoe company would create different emails for a student, a retired professional and working man. Similarly, a person employed in the marketing sector would like different offers than the one involved in car manufacturing simply because of the nature of their work.
The second and the most important part is the creation of the marketing email. Email writing for marketing purposes is an art and technique.
Most of the people get irritated from the large number of marketing emails that they receive and after some time they do not even bother to read them and simply put them in trash. This creates a challenge for the email marketing services as they need to create unique, attractive and personalized email marketing campaigns to draw the attention of the users.
There are two parts of the email marketing campaigns.
The first is the personalization. This requires a vast amount of research because the interests, age, preferences and other such basic information about the email user should to be collected so that the blueprint of the personalized email content can be created. For example, a shoe company would create different emails for a student, a retired professional and working man. Similarly, a person employed in the marketing sector would like different offers than the one involved in car manufacturing simply because of the nature of their work.
The second and the most important part is the creation of the marketing email. Email writing for marketing purposes is an art and technique.
- The message should not be lengthy
- The important information should be made bold
- The email should not be, i.e. it should not use too many colors and pictures
- The overall look of the message should be crisp and easily readable.
- The offers and services should be mentioned in the subject smartly. Most common subject lines find their way into the trash most quickly.
- The email should be customized to be easily viewed on different platforms such as desktop, laptop, tap, smart phones etc. and different email services such as gmail.com or yahoo.com.
- If possible, people should try that the email is sent at the right time and the company opting for email marketing should see that all the above features are provided by the company.
For new businesses who wish to try the email services, free email marketing services are also available which will be good to give an idea about the how the things work and whether they will be successful for a particular business setup or not.
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